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Ex.1. Study the following definitions. Make sure you understand them and can reproduce from memoryMarket all the potential customers for a product marketing the identification of customer demand, and the satisfaction of that demand by the development, distribution and exchange of goods and services marketing research gathering, recording and analyzing of facts related to marketing goods and services consumer the person who uses the products or services marketing concept the idea of fulfilling the needs of customer at a profit marketing mix the combination of four marketing activities product development, pricing, promotion and distribution aimed at creating demand among the target market Ex.2. Study the following additional definitions and translate them into your mother tongue: product item a specific, unique product; product line a group of similar types of product items that are closely related; product mix the total of all product items and product lines offered for sale by a company; brand a distinctive sign, trade-mark used to identify a product or its manufacturer or distributor; wholesaler marketing intermediary that buys products from producers and sell them to other wholesalers, retailers, or industrial users; retailer marketing intermediary that sells directly to final consumers; target market the market that appears most promising in terms of highest and most probable profit margins Дата добавления: 2015-09-18 | Просмотры: 541 | Нарушение авторских прав |