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A NEW ROLE OF MARKETING AND COMMUNICATION TECHNOLOGIES IN BUSINESS AND SOCIETY: LOCAL AND GLOBAL ASPECTS (NRMCTBS 2015)

NATIONAL UNIVERSITY OF LIFE AND ENVIRONMENTAL SCIENCE OF UKRAINE

DEPARTMENT OF MARKETING AND INTERNATIONAL TRADE

OPEN INTERNATIONAL UNIVERSITY OF HUMAN DEVELOPMENT "UKRAINE"

INSTITUTE OF PHILOLOGY AND COMMUNICATIONS

KYIV NATIONAL LINGUISTIC UNIVERSITY

DEPARTMENT OF MARKETING

DEAR COLLEAGUES!

We invite you to participate in writing the collective monograph:

A NEW ROLE OF MARKETING AND COMMUNICATION TECHNOLOGIES IN BUSINESS AND SOCIETY: LOCAL AND GLOBAL ASPECTS (NRMCTBS 2015)

Materials monograph will be published in book form (Hardcover) by assigning an ISBN. Publisher monograph serves Kyiv National Linguistic University, National University of Life and Environmental Sciences of Ukraine and Open International University of Human Development "Ukraine". Monograph will have international ISBN of the original data publishers in Canada. We welcome manuscripts from PhD or Doctoral degree students. Manuscripts from students are published only with an academic advisor as co-author.

Collective monograph includes empirical, methodological and theoretical papers across the full range of economics, marketing and management disciplines, including (not limited to):

Global Marketing;

Global Supply Chain and Operation Management;

Corporate Social Responsible and Reputation;

The Practice of Product Placement;

Integrated Marketing Communication;

Branding and Positioning;

Public Relations;

Advertising;

Direct Marketing and Sales Promotion;

Business Strategy;

Internet Marketing, Electronic Commerce and Social Media;

Marketing in Tourism and Hospitality;

International Trade and Economic Development;

Innovation, Higher education and Entrepreneurships;

Marketing's Philosophy, its Social Role Benefiting Society;

Marketing and Sustainability etc.

Marketing and Communication: Theory and Practice;

Managing Corporate Brands: integrating them with multiple and national identities;

All submitted papers must be original, not been previously published or under consideration by any other publisher.

Citing section of the monograph:

Maria Yn, Elizaveta Stern. Immobility and Academic Inbreeding in Kazakh Universities, in: The Role of new Marketing and Communication Technologies in Business and Society: global and local aspects / Ed. by YS Larina. Publishing House "BREEZE», Montreal, Canada, 2015. Ch. 6, pp. 26-45.

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