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Tourists

Many tourists don't want to be identified as tourists. These inde­pendent travelers try to visit the attractions they want to see on their own rather than as members of a tour group. To visit the Greek Islands, for example, a tourist of this kind might go down to Piraeus, the port of Athens, to arrange his own transportation. Less adventur­ous independent travelers might sign up for sightseeing tours on an individual basis through the travel desk at a hotel or through a local travel agent.

The majority of tourists nowadays, however, travel in groups, with their entertainment and sightseeing included in the package. We have already noted that many tour groups are formed around some kind of special purpose, such as eating a series of meals at the leading gourmet restaurants in France. All the meals—and the local trans­portation to and from them—would be included in the tour package, in addition to the standard features of air fare, transfer, and accom­modations.

The tours that are put together for resort holidays rather than special groups often offer some entertainment or sightseeing in the package as an added inducement. For instance, this may be in the nature of a "Night in Acapulco," with visits to three nightclubs and one prepaid drink in each. Or if the tour destination is in or near an area that contains historical or natural attractions, as we mentioned in the case of San Juan, sightseeing excursions may be part of the pack­age.

The two huge Disney enterprises, Disneyland in California and Disney World in Florida, are the most successful examples of this kind of created tourist attraction. From a commercial point of view, they have the enormous advantage in that they are designed to appeal to entire fam­ily groups rather than to any particular age level.

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