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An obscure industry struggles for growth

by Yelena Kozlova, Olesya Krechetova at 05/07/2012

The Moscow News

While breeding of the Siberian red deer, or maral, may be an obscure business, in parts of Russia not suited for traditional agriculture, local regions rely on it. During the crisisridden 1990s, for example, it became the driver of the economy in the Altai mountains along the Kazakh, Chinese and Mongolian borders, bringing in money from exports of new-growth velvet antlers.

The antlers and blood of these animals are said to have unique healing properties. Most preserved velvet antlers, used in a variety of medications, go to South Korea, the first country where doctors began using antler products on human patients. However, current international prices for antlers are low, which has slowed the industry’s growth and forced the government to subsidize farms.

Still, Altai maral breeders are not discouraged. A variety of medications sold on the domestic market are being developed in partnership with research centers and pharmaceutical companies. In addition, health tourism is on the rise, and people from all over the world go to Altai to get access to fresh products. Therapeutic baths, for instance, are booked up to 12 months in advance.


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